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24 february, 2014
Alineamiento y cultura corporativa
The Alignment Factor: How to Link Up All Stakeholders in Order to Achieve Business Excellence
What determines the success of corporate strategy? What are key success factors from the v ...
News
20 september, 2013Corporate Reputation, the new book of the Corporate Excellence Library, Presented in Madrid
10 october, 2012
Marca
In order to win, one has to align. Such is the conclusion made by Cees B. M. van Riel, Pro ...
8 january, 2012
Alineamiento y cultura corporativa
Linking a brand’s DNA to a company’s strategy: the vital role played by identity and culture
A corporate brand is used not only to ensure the application of business strategy but also ...
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Leading by Reputation
